Dr. S. Anand Lenin Vethanayagam
Associate Professor, Electronic Media & Mass Communication
School of Media and Communication, Pondicherry University. Advancing knowledge through research, education, innovation and social impact, building inclusive societies through media, technology and human-centred communication.
A career built around knowledge, people and impact.
Dr. S. Anand Lenin Vethanayagam has been serving in the academic arena since 1997, with nearly three decades of professional experience in higher education, encompassing teaching, research, curriculum development, academic administration, media production, and community-oriented communication initiatives. His academic journey reflects a sustained commitment to integrating media, education, research, and socially relevant communication practices to contribute to academic excellence and community development.
Learn more about my journey →Research Focus
- Access to weather forecasting information among coastal communities.
- Preference of media channels.
- Effectiveness of different communication channels.
- Fishers' experiential and indigenous weather knowledge.
- Use of mobile technologies.
- Weather information and fishing decision-making.
- Disaster preparedness level.
- Development of localized communication systems for coastal communities.
Current Position
- Reader / Associate Professor
- Department of Electronic Media & Mass Communication
- Pondicherry University
- Puducherry, India
- lenin.emc@pondiuni.edu.in
My academic journey, organized clearly.
About
Vision, qualifications, experience, research evolution and strengths.
- Executive Academic Profile
- Academic Vision & Philosophy
- Academic Qualifications
- Career & Teaching Experience
- Research Journey & Evolution
- Key Academic Strengths
Research
Research, innovation and scholarly contributions.
- Funded Research Projects
- Research Supervision
- Publications & Scholarly Contributions
- Research-to-Innovation: Blue Voice
- Research Roadmap as Professor
- Areas of Research
Teaching
Teaching excellence, curriculum and academic contributions.
- Curriculum Development
- Areas of Teaching Specialization
- Boards of Studies & Academic Bodies
- Invited Lectures / Workshops / Webinars
Leadership & Impact
Administration, international experience, recognition and social impact.
- Academic Administration & Leadership
- International Academic Experience – Oman
- Community Engagement & Social Impact
- Awards / Recognition / Governance
- Vision as Professor – Viksit Bharat @ 2047
Professional
Industry, media, digital capabilities and professional memberships.
- Media Production & Industry Experience
- Technical & Digital Competencies
- Professional Memberships
Combining academic excellence with innovation to empower students and society.
Education with purposeResearch with impactInnovation for society
Let's connect and explore meaningful academic collaboration.
For research collaboration, invited lectures, academic partnerships or professional enquiries.
About Me
Vision, experience and a lifelong commitment to education, research and societal impact.
RESEARCH | TEACHING | INNOVATION | COMMUNITY ENGAGEMENT
Dr. S. Anand Lenin Vethanayagam
Associate Professor
📍 Puducherry, India✉ lenincbe@pondiuni.ac.in
I am a professor, researcher and academic leader with over two decades of experience in teaching, research, curriculum design, media production and institutional leadership. My work focuses on media, communication and society, with a commitment to education, innovation and positive social impact.
MY STORY
A journey shaped by curiosity, education and impact.
My academic journey has been shaped by a deep curiosity about how communication, media and technology influence people and societies. Over the years, I have had the privilege of working with students, colleagues and global partners to advance knowledge, create innovative learning experiences and contribute to real-world solutions.
I believe in the power of education to build more inclusive, informed and connected societies. My work is guided by a commitment to academic excellence, interdisciplinary collaboration and meaningful societal impact.
Read My Full Journey →ACADEMIC TIMELINE
Career & Education
- 2010 – PresentAssociate ProfessorPondicherry University, Puducherry
- 2008 – 2010Ph.D. – New Media and EducationBharathiar University, India
- 1998 – 2001M.Phil. – CommunicationBharathiar University, India
- 1994 – 1996M.A. – CommunicationManonmaniam Sundaranar University, India
- 1990 – 1994B.Sc. in MathematicsNational University, India
Research Focus
- Access to weather forecasting information among coastal communities.
- Effectiveness of different communication channels.
- Fishers' experiential and indigenous weather knowledge.
- Use of mobile technologies.
- Weather information and fishing decision-making.
- Disaster preparedness level.
- Development of localized communication systems for coastal communities.
Current Position
Associate ProfessorDepartment of Electronic Media & Mass Communication
Pondicherry University
Puducherry, India
Key Interests
- Television
- New Media
- Public Communication
- Environment
- Weather Forecasted
- Disaster Preparedness
ACADEMIC VISION & PHILOSOPHY
Education with purpose. Research with responsibility.
I believe that education should serve as an interface between knowledge, social transformation and sustainable development. Higher education should not merely transmit information but should empower learners to think critically, engage creatively with technology, conduct meaningful research and contribute to society.
RESEARCH JOURNEY & EVOLUTION
From communication research to innovation and societal impact.
My research interests focus on the intersection of Television, New Media, Environment, Weather Forecasted and Disaster Preparedness with particular emphasis on communication for vulnerable and coastal communities.
PROFESSIONAL PROFILE
Academic leadership supported by industry and digital experience.
Alongside academic work, I have developed experience in media production, digital technologies, experience in funded research, project management, community research and research supervision.
My vision is to combine academic excellence with innovation, empowering students and society through knowledge, creativity and impact.
Viksit Bharat @ 2047Excellence in EducationResearch with Purpose
Research, Communication & Community Impact
Research at the intersection of Television, New Media, Environment, Weather Forecast Communication and Disaster Preparedness, with particular emphasis on vulnerable and coastal communities.
Communication research for vulnerable and coastal communities.
My research interests focus on the intersection of Television, New Media, Environment, Weather Forecast Communication and Disaster Preparedness with particular emphasis on communication for vulnerable and coastal communities.
Core areas of research inquiry.
Preparedness Communication
Weather Forecast Communication and communication approaches that support preparedness.
Environmental Communication
Communication, awareness and educational approaches addressing environmental issues.
Coastal Community Communication
Indigenous and experiential knowledge together with modern communication systems for coastal communities.
New Media
Digital and mobile communication systems and their role in information access and community communication.
ICSSR Research Programme
“Effectiveness of Media in Transmitting Weather Forecasting Information among the Coastal Inhabitants: A Study in Selected States of India”
The project examines how weather forecasting information reaches coastal communities and how media and communication systems can better support their information needs, decision-making and disaster preparedness.
Major Research Focus
- Access to weather forecasting information among coastal communities.
- Preference of media channels.
- Effectiveness of different communication channels.
- Fishers' experiential and indigenous weather knowledge.
- Use of mobile technologies.
- Weather information and fishing decision-making.
- Disaster preparedness level.
- Development of localized communication systems for coastal communities.
From media effects to research-led digital innovation.
My research career has evolved progressively over more than two decades from studying media influence and audience behaviour to developing media-based educational interventions, environmental and disaster communication initiatives, and digital communication solutions for coastal communities.
A distinctive feature of my research journey has been the continuous effort to move from research findings to practical media interventions and community impact.
Master's-Level Research – Television Influence
My research career began at the Master's level with research on the influence of television, examining the role of television in shaping audiences, perceptions and social behaviour.
This initial work developed my academic interest in the relationship between media exposure, audience behaviour and social influence.
Research on Television Commercials
I subsequently extended my research to the influence of television commercials, examining mediated persuasive messages and their influence on audiences.
This strengthened my understanding of media effects, persuasive communication, audience studies and behavioural influence.
Ph.D. Research – Internet and Language Skills
At the Ph.D. level, I moved from traditional mass media to new media and digital communication technologies, focusing on the influence of the Internet on language skills.
This marked an important transition towards understanding the educational and social implications of emerging communication technologies.
Environmental Communication – Global Warming and School Children
My research subsequently moved towards environmental communication, particularly the influence of information relating to global warming and environmental issues among school children.
The research examined the potential of communication and educational media to improve environmental awareness among young learners.
Research-to-Production – Environmental Awareness Documentary
An important characteristic of my research methodology has been the translation of research findings into practical media products.
Based on my research on global warming and environmental awareness, I developed a documentary video for school children highlighting the role of individuals in addressing global warming and protecting the environment.
I also developed an environmental awareness educational self-learning package, enabling learners to access environmental education beyond conventional classroom teaching.
Disaster Communication and Preparedness
My research interests subsequently expanded into disaster communication, preparedness and public awareness.
I produced a disaster-preparedness documentary focusing on the importance of awareness and preparedness in responding to disasters, including earthquakes.
“Man-Made Disaster” – 2010
The documentary addressed disaster awareness and preparedness and examined the role of communication in reducing vulnerability and improving public response to disasters.
Public-Awareness Documentary – Diabetes Prevention
As part of my broader interest in using media for social awareness and community education, I also produced a documentary focusing on suicide prevention awareness among rural communities.
The documentary used the communication and educational potential of video media to address a sensitive social issue and promote awareness, recognition of risk and the importance of seeking appropriate support.
This work further strengthened my interest in social communication, public-awareness campaigns, community education and media for social change.
Environmental, Disaster and Social Communication
These research and production experiences gradually developed into a broader interdisciplinary research domain encompassing:
My approach has consistently been to use media not merely as an object of academic study but also as a medium for education, awareness, behavioural change and community resilience.
Weather Forecast Communication and Coastal Communities
My subsequent research developed further into weather forecast communication and coastal community preparedness.
As Project Director of an ICSSR-funded research programme, I studied the effectiveness of media in transmitting weather forecasting information among coastal inhabitants.
The research examined:
- Weather information dissemination.
- Media use among coastal communities.
- Information needs of fishers.
- Interpersonal communication networks.
- Indigenous and experiential weather knowledge.
- Scientific weather forecasting information.
- Disaster preparedness.
- ICT and mobile communication.
- Weather information and fishing decisions.
- Communication gaps between forecasting agencies and fishing communities.
This represented a natural continuation of my earlier work on environmental communication and disaster preparedness, extending the research from school children and rural communities to coastal populations and fishers whose livelihoods are directly affected by weather and environmental conditions.
Blue Voice – From Research to Digital Innovation
A major outcome of this research trajectory is the development and launch of Blue Voice, a digital/mobile application for fishers at Pondicherry University.
Blue Voice represents an important transition in my research from studying communication problems to developing a technology-enabled communication solution.
The initiative seeks to improve the communication of weather-related information to fishers and support:
- Safer fishing decisions.
- Weather information access.
- Coastal disaster preparedness.
- Community resilience.
- ICT-enabled communication.
- Localized communication.
- Integration of scientific weather information with community-level information needs.
Thus, Blue Voice represents a research-to-innovation model, where research findings are translated into a practical digital platform addressing a real-world community problem.
VOICE
Blue Voice Mobile Application
Research-to-Technology Innovation, Digital Platform and Social Inclusion
A major outcome of the research and community engagement initiative is the conceptualization and development of the “Blue Voice” mobile application for fishers, which was launched at Pondicherry University for the benefit of coastal fishers.
The initiative represents an effort to translate academic research into a practical digital communication platform for coastal fishing communities.
Objectives
- Pictographic cum Colour Signal for weather-related information among fishers by the fishers.
- Support safer fishing decisions.
- Strengthen disaster preparedness.
- Provide localized and accessible information through digital technology.
- Bridge the communication gap between scientific weather forecasting systems and coastal communities.
- Recognize and complement fishers' experiential knowledge with modern weather information.
Academic Significance
Blue Voice represents a research-to-application model, demonstrating how social science research can be transformed into a practical digital intervention addressing a real community problem.
It reflects an interdisciplinary approach combining:
Principal Investigator
“A Study on the Effect of Environmental Awareness among School Children in Coimbatore”
Funded under the KSTG scheme, Karunya University, India.
Research Responsibilities
- Project conceptualization.
- Research design and methodology.
- Data collection and analysis.
- Community and educational research.
- Project supervision and reporting.
A progressive research trajectory.
This research trajectory reflects my broader academic objective of using media, communication and emerging technologies to address real-world educational, environmental, social, disaster-management and developmental challenges.
Academic experience built across media, technology and research.
A teaching career spanning university education, academic leadership, curriculum development, practical media production, research supervision and technology-oriented learning in India and Oman.
Teaching • Research • Curriculum • Practical Media
Combining classroom education with hands-on media production, digital technologies, curriculum design, academic coordination and research mentorship.
Academic appointments & responsibilities
Teaching and academic responsibilities across higher education institutions, with experience in media and communication, visual communication, electronics and media technology, curriculum development and academic administration.
- 2010 – PresentReader / Associate Professor CURRENTPondicherry University, IndiaDepartment of Electronic Media and Mass Communication
- Teaching media and communication courses at undergraduate and postgraduate levels.
- Ph.D. research supervision.
- Master’s dissertation supervision.
- Department Research Coordinator.
- SWAYAM / MOOC Coordinator.
- Curriculum development.
- Academic planning.
- Departmental coordination.
- Development and delivery of practical, technology-oriented media education.
- Conducting workshops, webinars and invited lectures.
- Nov 2011 – Aug 2016Teaching FacultyUniversity of Technology and Applied Sciences (UTAS), Nizwa, OmanDepartment of Mass Communication
Ministry of Higher Education, Sultanate of Oman
- Teaching and training in Mass Communication.
- System-wide Course Coordinator.
- Course writer and academic content developer.
- Member of the Editing Team for revision of Communication courses at Ministry level.
- Member of the Departmental Examination Committee.
- Convener for strategic and operational planning.
- Academic coordination.
- Course development.
- 2008 – 2010Associate ProfessorKarunya University, IndiaDepartment of Electronics and Media Technology
- Ph.D. research supervision.
- M.Phil. research supervision.
- Department Research Coordinator.
- Project supervision.
- Admission coordination – Mumbai centre.
- Curriculum development.
- Designed and developed a five-year Integrated M.Sc. Visual Communication programme.
- Director / coordinator for social awareness documentary film production.
- Member, Board of Studies.
- Academic planning and departmental development.
- 1997 – 2008Head of the DepartmentMaharaja College / Hindustan College, Tamil NaduVisual Communication and Mass Communication
Approximately 11 years of departmental leadership.
- Academic administration.
- Curriculum development.
- Student academic coordination.
- University examination responsibilities.
- University Representative for examination boards.
- Participation in university course affiliation committees.
- Board of Studies responsibilities.
- Development of media laboratories and practical teaching facilities.
- Development of television and video studios.
- Development of editing suites.
- Development of photography studios.
- Development of digital media facilities.
From course design to programme development
Curriculum work has included course writing, academic content development, programme design, revision of communication courses, academic planning and practical media education.
Programme Development
Designed and developed a five-year Integrated M.Sc. Visual Communication programme at Karunya University.
Course Writing
Served as course writer and academic content developer and contributed to communication course development.
Ministry-Level Revision
Contributed as a member of the Editing Team for revision of Communication courses at Ministry level in Oman.
SWAYAM / MOOC Coordination
Coordinated SWAYAM / MOOC activities and supported technology-enabled academic learning.
Academic Planning
Experience in academic planning, departmental coordination, strategic planning and operational planning.
Practical Media Education
Integrated laboratories, studios, production activities and technology-oriented practice into media education.
Mentoring the next generation of researchers
100+ Master’s Dissertations
More than 100 Master’s dissertations supervised across Media Studies, Communication, New Media, Visual Communication, Development Communication, Environmental Communication, Digital Media and Social Communication.
4 M.Phil. Scholars
Four M.Phil. scholars supervised.
Ph.D. Research Supervision
Ph.D. research supervisor in Media and Communication, including interdisciplinary and applied communication research.
Industry experience informing academic practice
Professional exposure in television production, packaging and design, and business promotion complements the academic and practical media education experience.
1996
JJ Television Pvt. Ltd., Chennai
Intern / Programme Producer
1996
Raj Television Pvt. Ltd., Chennai
Programme Production Experience
2001–2004
Scarlet Paper Products International, Coimbatore
Consultant – Packaging and Design Division
2004–2006
Hindustan Unilever Network Ltd., Tamil Nadu
Consultant – Business Promotion Division
Learning through making, producing and designing.
Practical experience across production, visual communication, imaging, design, laboratory development and post-production supports an applied approach to media education.
Tools supporting creative, research and technology-oriented education
| Domain / Tool | Application / Experience |
|---|---|
| Autodesk Maya | Object creation, animation, design, lighting and sound integration. |
| Adobe Photoshop | Visual communication, digital imaging, digital photography and aerial photography. |
| Adobe InDesign | Publication design, page layout and e-publication. |
| Adobe Illustrator | Graphic design and visual communication. |
| SAS | Social science and media research, including statistical analysis. |
| Tableau | Data visualization and research presentation. |
| Emerging Technology | Mobile applications and drone-based aerial imaging. |
Teaching domains
Visual Communication
Visual Design • Digital Imaging • Graphic Communication • Visual Culture
Photography
Digital Photography • Aerial Photography • Photography Lighting • Digital Image Processing
Digital Media
New Media • Digital Communication • Multimedia • Online Communication • Mobile Media
Journalism & Publication
Layout Design • Digital Publication • Adobe InDesign • Visual Journalism
Research Domain
Qualitative Research Methodology • Preparedness Communication and community based Research • Environmental Communication • Disaster Communication • Weather Communication
A practice-oriented approach to media education
Teaching & Learning
Teaching across undergraduate and postgraduate media and communication programmes, with emphasis on visual, digital and practical media education.
Research Mentorship
Guiding Ph.D., M.Phil. and Master’s research through supervision, project work, research methodology and applied communication research.
Technology & Practice
Connecting classroom learning with digital tools, software, mobile applications, drone-based imaging, media laboratories and production environments.
Academic Coordination
Contributing to departmental research coordination, SWAYAM / MOOC coordination, Boards of Studies, examination committees, curriculum work and academic planning.
Bringing together teaching, research, technology and practical media education.
Teaching is approached as a combination of knowledge, practical experience, research mentorship, curriculum development and meaningful engagement with emerging media technologies.
Get in touch →Building a resilient, connected and digitally empowered India.
A professor’s vision connecting research, technology, indigenous knowledge and community engagement to address the challenges of vulnerable coastal and rural communities.
Explore the Vision ↓Indian Coastal Digital Corridor @2037
Connecting knowledge, communities and technology for a resilient coastal India.
From knowledge to community empowerment.
As a Professor, I aspire to contribute to the vision of Viksit Bharat @ 2047 by developing technology-enabled, digitally driven, inclusive and sustainable solutions for India’s vulnerable coastal and rural communities.
My vision is to empower coastal communities and fishers across India—including those in Gujarat, Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Odisha and West Bengal—by integrating their indigenous knowledge, local experiences and traditional practices with modern communication technologies, digital platforms, artificial intelligence and other emerging technologies.
I seek to build a community-centred model of communication and technological empowerment that connects indigenous knowledge with scientific information, particularly in weather forecasting, disaster preparedness, climate resilience, safe fishing and sustainable livelihoods.
At the same time, I envision strengthening the capacity of farmers and rural communities through the integration of drone technology, digital agriculture, remote sensing and advanced communication technologies.
Indigenous Knowledge
Connect local experience and traditional practices with scientific and digital knowledge.
Digital Empowerment
Use communication technologies, digital platforms, AI and emerging technologies for inclusion.
Community Resilience
Strengthen preparedness, climate resilience, safe fishing and sustainable livelihoods.
Rural Innovation
Support farmers and rural communities through drones, digital agriculture and remote sensing.
Indian Coastal Digital Corridor @2037
Resilient • Connected • Digitally Empowered Coastal India
Building on my academic and research focus in coastal communication, weather forecasting, disaster preparedness, environmental communication, digital media and community resilience, I envision a nationwide digital communication ecosystem connecting India’s coastal communities, institutions, researchers, government agencies and knowledge networks.
Communication as participation.
THE CORE IDEA
“Coastal inhabitants should not remain merely recipients of warnings or government information; they should become active participants, knowledge contributors, and partners in building coastal resilience.”
My vision is to move beyond conventional one-way dissemination of information towards participatory and community-centred communication.
The corridor would integrate scientific forecasting with local experience and indigenous knowledge, creating communication systems that are understandable, accessible, timely, trusted and locally relevant.
Connecting media, research and community development.
My academic work has consistently attempted to connect media education and research with community development.
Coastal Community Communication
Community-oriented communication addressing the information needs of coastal populations.
Fisher Safety & Preparedness
Communication for safer fishing decisions and disaster preparedness.
Weather Information
Weather information dissemination and communication between forecasting systems and communities.
Environmental Awareness
Media and communication approaches supporting environmental awareness.
Digital Rural Communication
Digital communication approaches for rural communities and development.
Mobile Information Platforms
Development of mobile-based information platforms for community needs.
Blue Voice
Digital Innovation for Fishers
Research-to-Technology InnovationA major outcome of the research and community engagement initiative is the conceptualization and development of the “Blue Voice” mobile application for fishers, which was launched at Pondicherry University for the benefit of coastal fishers.
The initiative represents an effort to translate academic research into a practical digital communication platform for coastal fishing communities.
Objectives
- Pictographic cum Colour Signal for weather-related information among fishers by the fishers.
- Support safer fishing decisions.
- Strengthen disaster preparedness.
- Provide localized and accessible information through digital technology.
- Bridge the communication gap between scientific weather forecasting systems and coastal communities.
- Recognize and complement fishers’ experiential knowledge with modern weather information.
From studying communication problems to developing a technology-enabled communication solution.
Blue Voice represents a research-to-application model, demonstrating how social science research can be transformed into a practical digital intervention addressing a real community problem.
A continuing academic trajectory.
- 01Community CommunicationMedia as a medium for education, awareness, behavioural change and community resilience.
- 02Weather Forecast CommunicationResearch on weather information dissemination, media use, fisher information needs, interpersonal networks and indigenous weather knowledge.
- 03Coastal PreparednessConnecting scientific weather forecasting, ICT, mobile communication and community-level information needs.
- 04Blue VoiceTranslating research findings into a practical digital platform for coastal fishing communities.
Building capacity, collaboration and institutional impact.
Interdisciplinary Research
Develop interdisciplinary research programmes addressing complex social and developmental challenges.
Research Funding
Secure national and international research funding to support meaningful academic programmes.
Experiential Learning
Encourage experiential and community-based learning and research.
Technology for Development
Create digital and technology-based solutions for social and developmental communication.
Academic Visibility
Strengthen the visibility and academic reputation of the department.
A bridge between knowledge and society.
I envision my professorship as a bridge between knowledge and society, research and policy, technology and communities, and academia and national development.
My role is to contribute through research, teaching, innovation, field studies, policy engagement, mentoring and institution-building, while developing the next generation of researchers and professionals capable of addressing complex coastal challenges.
My ultimate goal is to help build a Resilient Coastal India @2037 in which no coastal community is left behind because of a lack of timely, understandable, localized or accessible information.
Indian Coastal Digital Corridor @2037
Connecting Knowledge, Communities and Technology for a Resilient Coastal India.
Professional experience across media, technology, academic service and communication practice.
My professional experience brings together media production, visual communication, digital technologies, research tools, academic governance, invited talks, professional associations and community-oriented communication practice.
Professional practice beyond the classroom.
JJ Television Pvt. Ltd., Chennai
Intern / Programme Producer — 1996
Professional exposure to television programme production and practical media workflows.
Raj Television Pvt. Ltd., Chennai
Programme Production Experience — 1996
Practical experience in television programme production and media operations.
Scarlet Paper Products International, Coimbatore
Consultant, Packaging and Design Division — 2001–2004
Professional consulting experience in packaging and design.
Hindustan Unilever Network Ltd., Tamil Nadu
Consultant, Business Promotion Division — 2004–2006
Professional consulting experience in business promotion.
Hands-on media and production capabilities.
Software, research and emerging technology practice.
| Technology / Software | Professional Application |
|---|---|
| Autodesk Maya | Object creation, animation, design, lighting and sound integration. |
| Adobe Photoshop | Visual communication, digital imaging, digital photography and aerial photography. |
| Adobe InDesign | Publication design, page layout and e-publication. |
| Adobe Illustrator | Graphic design and visual communication. |
| SAS | Social science/media research and statistical analysis. |
| Tableau | Data visualization and research presentation. |
| Emerging Technology | Mobile applications and drone-based aerial imaging. |
Sharing expertise through academic and professional engagement.
100+ Invited Lectures, Talks & PresentationsDelivered 100+ invited lectures, talks and presentations through academic institutions, professional organizations, community organizations and media platforms.
Major Themes
Digital Photography
Visual Communication Design / Altered Reality
Research Methodology
Disaster Management
Environmental Communication
Weather Forecast Communication
Also organized and participated in webinars, workshops, training programmes and academic development activities.
BOARD OF STUDIES & ACADEMIC BODIESAcademic governance, curriculum and planning.
Served as a member of various Boards of Studies and academic committees for curriculum development and academic planning.
Institutions / Universities associated with academic bodies include:
- Bharathiar University, Coimbatore.
- Avinashilingam University, Coimbatore.
- PSGR Krishnammal College (Autonomous), Coimbatore.
- Karunya University, Coimbatore.
- Pondicherry University, Puducherry.
- Ministry of Higher Education, Sultanate of Oman.
- Manonmaniam Sundaranar University, Tirunelveli.
Professional and academic networks.
Asian Media Information and Communication Centre (AMIC)
South Asian Action Research Forum
Advertising Society of Coimbatore
From professional practice and research to community-oriented technology.
This research trajectory reflects my broader academic objective of using media, communication and emerging technologies to address real-world educational, environmental, social, disaster-management and developmental challenges.
Blue Voice demonstrates how communication research, media practice and digital technology can come together to address practical information needs of coastal fishing communities.
Professional practice connects media, technology, research and society.
My work combines practical media production, technology-enabled communication, academic service, professional engagement and research-oriented community applications.
Academic, Professional & Community Moments
A visual collection of lectures, workshops, research activities, media production, community engagement and professional contributions.
Highlights & Contributions
Vision as a Professor: Indian Coastal Digital Corridor (ICDC) @ 2037
Towards Safer Coasts, Stronger Communities
A visual summary of the Indian Coastal Digital Corridor vision and the Blue Voice mobile application for fishers: weather information for safe fishing and disaster preparedness, available in nine Indian languages.
Year: 2026 Category: Professional
Inauguration of the Capacity Building Training on Disaster Preparedness
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